With the popularity of the Internet age, there are more and more promotion methods for both brand and non-brand marketing. The platforms recognized by consumers are Facebook, YouTube, Alibaba, Amazon and so on. These platforms can all show consumers their business. If your product lacks the right box packaging, it will naturally lose competitiveness. In addition, the brand promotion will be several beats slower than your competitors. This means that you will be far behind, and the speed of the Internet age determines the result.

Let's list a few typical brands that have succeeded in packaging to prove to everyone how important packaging is to the development of an enterprise.

Top one- KFC.

KFC's packaging does not simply refer to carton packaging, but also refers to labels, packaging bags, advertising packaging and so on. The most prominent one is KFC's sticker packaging model. It uses a low-cost, high-yield way to allow consumers to change from knowing KFC to KFC, and finally becoming a habitual purchase. This way of subtly changing consumer psychology is surprisingly successful.

Second place, Disney.
Disney, as a tourism industry, rarely pays attention to the annual sales of their dolls. In China, the cartoon characters in Disneyland are very popular with children. However, other animations also need to be popular. Why does Disney's doll sales rank first every year? After Disney's own brand was recognized by the market, it immediately sought out domestic printing factories. Use the most cute designs, high-definition patterns, etc. to attract consumers' attention, and Disney has been developing consumers' favorite psychology. This is also one of the most important factors for their success.

Third place, Huawei.
As a representative of Chinese mobile phone brands, Huawei has completed the consumer test in terms of quality. However, its success is still inseparable from packaging. When Apple and Oppo were popular in the world, Huawei realized that the brand effect was inseparable from high-end packaging. This is why Huawei has become the dominant player in China's mobile phone industry.

It is purely personal opinion, please do not reprint without permission.