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The changes that sustainable development brings to packaging.

Published by Jaker Chen April 09,2022

Packaging goes from the initial protection of items to the promotion of marketing and brand influence, and finally the sustainable future of packaging.


Consumer Psychology Research

The advancement of people's science and technology and civilization, and the information transferability of the Internet, allow mankind to recognize the advantages and disadvantages of all walks of life. In the packaging industry, we can't just care about the attractiveness of products that the printing supplier brings to customers. Consumers' understanding and cognition of packaging determines the future direction of the packaging industry. Good-looking packaging design is no longer the only factor that determines product sales.


In recent years, packaging demanders are looking for recyclable, biodegradable and environmentally friendly packaging suppliers, not just searching for creative packaging designs on the Internet. This shows that consumers are sending a message: We care more about whether the packaging box is harmful to the environment than the appearance of a good-looking packaging.
 

The advantages of paper packaging over plastic packaging are more reflected in the degree of environmental pollution. This is why more and more private label companies choose carton packaging instead of plastic packaging. The success of a brand's packaging ultimately depends on consumer feedback. It is the unchanging law of the packaging industry that fits the changes in the hearts of consumers to increase product sales and brand influence.